LinkedIn is the best social media to advertise your B2B SaaS. Its lead conversion rates are 3 times higher than in other ad platforms . There are many ad types on LinkedIn. In this article, we will discuss different types of LinkedIn ads and how they can be…
Using Email Marketing for B2B SaaS Lead Generation
Generating new B2B leads is essential to growth – 85% of B2B professionals say lead generation is their main content marketing goal (ZoomInfo, 2019). Without them, attrition and competition can erode your business. Naturally, B2B lead generation can be tenuous at best, bearing fruit only a small percentage…
4 Steps Guide How to Create a B2B Marketing Strategy That Doesn’t Fail
B2B SaaS marketing is about attracting qualified leads into your funnel so that some of them convert to your sales pipeline and ultimately to paid customers. Therefore, it’s essential to identify the leads you want to attract and to know how to do it successfully. All of this…
How to Use Firmographics and Technographics to Identify ICP for B2B SaaS [Tactical Marketing Insight Series]
Segmenting your Total Addressable Market (TAM) while carefully and accurately understanding your Ideal Customer Profile (ICP) will help you focus on those strategies that will generate more leads for your B2B SaaS company. ICP is defined by firmographic and technographic indicators, implementing which will generate revenue. Firmographic Data…
What Is B2B Intent Data and How it Helps B2B SaaS Marketing and Lead Generation?
Every B2B SaaS Marketing Strategy should have “B2B Intent Data” included in regular marketing campaigns – B2B Intent-Based Marketing is one of the best methods to boost your marketing ROI and grow your lead generation. In this article, we will elaborate on how B2B Intent Data helps drive…
How Inbound Marketing for B2B SaaS Business Works
Inbound Marketing is a critical foundation of B2B SaaS Marketing & Lead Generation. As Hubspot says, “The inbound methodology is the method of growing your organization by building meaningful, lasting relationships with consumers, prospects, and customers. It’s about valuing and empowering these people to reach their goals at…
How to Improve Your B2B SaaS Marketing – 5 Easy Solutions for You
We recently spoke to a couple of CMOs and made a list of 5 problems in Marketing that you might experience in B2B SaaS. These problems are easy to solve and our solutions will help make your B2B SaaS marketing and lead generation more effective. Problem 1: Only…
7 Quick Tips to Improve Your Lead Generation for B2B SaaS Companies
Every high-growth or growth-stage B2B SaaS company needs to generate qualified leads to grow their sales. Therefore, you need an effective lead generation strategy that works well and is optimized for growth B2B SaaS. Below we share 8 quick tips that will help you develop an effective lead…
5 Tips to Make Webinar Strategy Work Well for Your B2B SaaS
Webinar have become an integral part of B2B SaaS marketing and lead generation. Here are five ways to generate more leads and engage your target audience more effectively: 1. Pick the Right Topic for Your Webinar To have a topic that will resonate, you need to accurately define…
4 Tactics to Use in Your B2B SaaS Blog Strategy to Be More Effective
Blogs have been a popular method for sharing insights, building a community and generating leads in B2B SaaS. The tactics shared below will help you to improve your blog and make it more effective. Mix Short and Long Blogposts First of all, identify the topics you cover and…