Demand Generation to Grow Qualified Leads for the Sales Pipeline
Our approach is to you based on our experience and by rolling up our sleeves to do real hands-on work and identify value creation opportunities and then implement the key improvements. The focus is to provide real, fast-acting results and not merely recommendations – this starts with immediate improvements in sales and marketing efficiencies and effectiveness and then these quickly result in sales growth.

DEMAND GENERATION CONSULTING
How We help:
- Complete analysis and audit of your B2B Marketing / Demand Gen
- Demand Org & Team Plan to build a best-in-class high-performing team
- Team Building & hands-on recruitment of top marketing & demand gen talent
- Improve the full Demand Creation & Lead Generation performance
- Develop an effective and strong Go-to-Market / GTM Strategy
- Perform Greenfields Market Research – Identify New and Untapped Opportunities for Growth
- Develop a full “B2B Marketing Strategy” that includes Demand Generation and other components
- Ensure your B2B Marketing Strategy is interlocked and aligned to your Sales Strategy
- Create a “modern” Demand Generation Plan & help with implementation and execution
- Ensure your Demand Generation is multi-channel and not just content-marketing based
- Develop a strong Lead Generation process as your key lever to fuel your Sales Pipeline
- Strategy for measuring progress with the right Marketing Metrics, KPIs & Reports
- Develop High-ROI Campaigns & Programs and implement and execute them
- Create a Lead Generation Campaign Plan and help implement and launch them
- Create Sales & Marketing Alignment and SLAs (and goals)
- Implement Account-Based Marketing
- Create a Marketing Operation Strategy
- Funnel Management
- Implement and improve Marketing Automation and optimize the Marketing Tech Stack
- Help with New Product Launches & create demand for them
- Help build and improve the Sales Enablement function
- Improve the Market Positioning, Unique Value Proposition & Elevator Pitch to drive value and differentiation
- Map the Buyer Journey more effectively for Sales and Marketing teams
- Perform detailed Marketing Segmentation & a clear M.A.P. assessment and writeup
- Create new vertical or industry-specific marketing plan
Example of hands-on Demand Generation initiatives we help with:
- Build a new lead generation process from the ground up – defining needs, structure and approach to drive immediate and long -term impact
- Develop and execute a demand generation strategy using industry best practices that are effective for B2B SaaS business model
- Management of all inbound and outbound demand generation channels, such as email, direct mail, digital advertising, SEO, webinars, major conferences/ tradeshows and more
- Mentor and grow existing staff; lead and build the Team / Org plan to scale the demand gen function
- Define and implement and optimal lead management processes, operations and systems including the taxonomy, lead flow processes, lead nurturing process, SLA requirements with sales, SFDC compliance, etc.
- Define and develop lead cultivation and nurturing campaigns based on real-time lead scoring, buyer persona qualification, buying journey stage, and other key factors that drive the most ROI
- Create Dashboards and reports of Demand Gen impact metrics, set demand gen goals and success KPIs
- End to end analytics, measuring and tracking of demand gen performance, quality and business impact through key metrics
- Align with sales and BDR/SDR teams to ensure inbound/outbound prospecting is working effectively
- Forecast lead and MQL flow and align and report with the sales team
Problems we will help you solve:
- Lack of alignment between marketing and sales that affects sales
- Marketing is not generating enough leads for the sales team to hit their quota
- Sales pipeline is not growing predictably and not enough Opportunities for sales to close
Real Results in Demand Generation:
- Immediate increase in qualified lead flow that impact the sales pipeline
- Jump in quality and more qualified sales Opportunities entering the pipeline
- Increase in overall sales and new customers at a 2x – 3x faster growth rate
- Alignment between sales and marketing across the board
- Improve Demand Generation effectiveness