HubSpot’s recent “Marketing Research – 2020” states that 61% of marketers rank lead generation as their top challenge. Yes, Lead Generation is a problem for nearly 2/3 of all marketers in B2B. There are many tried and true tactics but fewer are working going into 2021 because many…
Podcast Questions for Great Business Insights & Conversations
We listen to a number of great podcasts. Over time, we have put together a couple of questions we find interesting to ask guests: What is your superpower(s) / your expertise? What 1-3 pieces of advice can you share that you know a lot about and can really…
Poor Marketing Advice Costs a Very High Price to Many Companies
Many companies get their ideas and advice that turns out to be very expensive. The cost is more than just dollars. It’s erroneous effort and going in the wrong direction and ultimately loses a lot of time and wasted resources. The key is to know the people from…
What Exactly is “Strategy” in B2B SaaS?
The other day I met with a tech industry CEO and we talked about Corporate Strategy that he is planning for 2019 and how he wants to grow his company’s revenue by over 100%+ in the next year. We spent at least half of the time actually discussing…
Creating a 1-Page Summary Snapshot of the Strategic Plan
If you are a CEO, COO or a Chief Revenue Officer (CRO) of a fast-growing company, you have dealt a lot with the well known challenge of communicating strategy to all the people at your company. Having a good Corporate Strategy is critical – and it must…
Marketing Audit Assessment
Here is also a “10-Point” assessment you can use to audit your overall Marketing Capability & Strength : The Basic 10-Point Assessment: Marketing Cores Marketing Strategy & Budget Team Capability Execution & Performance Website Demand / Lead Generation Content Marketing PR & Analyst Relations Product Marketing Marketing Systems…
Assessing the Overall Marketing Capability & Strength – An Outline of Key Audit Points
We help CEOs and their companies solve their most challenging go-to-market, sales growth and demand generation problems. Our expertise in problem-solving sales and marketing helps identify the key growth levers and accelerate value-creation. We leverage our own experience, domain expertise and emerging best practices to deliver optimal performance…
Developing a B2B Marketing & Demand Generation Strategy to Drive Sales
As you kickoff the new year, you need to have your integrated Strategy in place – your company must start with the overarching Corporate Strategy before you develop your Sales Strategy or B2B Marketing & Demand Generation Strategy. As a CRO or VP of Sales, you can’t scale…
Demand Generation is Not the Same as Content Marketing or Inbound Marketing
B2B Demand Generation is a “Revenue-focused” B2B Marketing function that creates targeted interest and inquiry in the company’s product or service and directly drives sales pipeline and accelerates revenue. Demand Generation is a very strategic and complex B2B function and requires a lot of deep domain expertise. Demand Gen…
Revenue Growth Acceleration Consulting
Hands-On Consulting to Create Value We help you with “Revenue Acceleration” by doing real hands-on work to create value and provide fast-acting results (which is different than doing standard consulting). Our approach is about improving the entire Marketing-to-Sales pipeline, top to bottom, all based on our real-world, practical,…