Understanding the difference between Buyer Persona and Ideal Customer Profiles in B2B SaaS marketing becomes easier once you have a good understanding of each concept’s definition. Sadly many companies overlook the difference in these concepts and then miss out on some strategies that can increase their chance of…
A 4-Steps Guide for ABM (Account-Based Marketing) in B2B SaaS
Reaching the key decision-makers in your target audience in B2B SaaS marketing has become increasingly challenging as traditional channels aren’t performing. Audiences are fatigued with the endless spam, digital ads, cold calls, and impersonal marketing emails. Their issues are unique, and they are quite certain a “one size…
What Is the Best Content for Each Stage of the Funnel in B2B SaaS ?
What Is the Best Content for Each Stage of the Funnel in B2B SaaS ?According to Hubspot, “the buyer’s journey in B2B SaaS marketing is the process buyers go through to become aware of, consider and evaluate, and decide to purchase a new product or service”. In the…
What is Account Based Marketing and Beginner’s Guide to ABM for SaaS
In B2B marketing for SaaS, we trade the “widest net possible” marketing approach for a laser-like focus on those key accounts that matter most to our success through Account-based Marketing, or ABM. The ABM strategy for B2B SaaS focuses on specific high-value potential accounts employing personalized campaigns with…
What Is ABM for B2B SaaS and How It’s Different From Inbound Marketing?
ABM stands for Account-Based Marketing, and it offers a unique approach to marketing for B2B SaaS companies. According to Terminus, ABM is a “focused approach to B2B marketing in which marketing and sales teams work together to target best-fit accounts and turn them into customers”. In the traditional…