It’s challenging to create original content for various channels to achieve a wider reach and increase B2B SaaS lead generation. Repurposing content can be a way to make the workload easier and more productive. How to Repurpose Content? You repurpose content by refreshing, modifying, or recycling the content…
Account-Based Marketing – What B2B SaaS CEOs & CMOs Need to Know
B2B SaaS Account-Based Marketing You’re about to make a significant purchase, perhaps a vacation home or a new EV. Online research is your first step, it is for most consumers, and those responsible for SaaS in the B2B segment are no different. According to Gartner, post-pandemic, nearly half…
The Best Strategies for Consistent Revenue Growth in Your B2B SaaS
To stay on the market, your revenue growth needs to be consistent. It’s not easy to achieve. However, with the right B2B SaaS revenue growth plan, you will solidify your position on the market. There are different strategies that can be used in B2B SaaS revenue growth marketing….
What Is Demand Generation Strategy in B2B SaaS
B2B SaaS demand generation is about high-quality leads that become customers and bring B2B SaaS revenue growth. A good demand generation strategy helps to tie marketing efforts to revenue effectively. What Is Demand Generation? According to the Content Marketing Institute, demand generation marketing is the practice of creating…
Why Should You Choose Account-Based Marketing Over Lead-Based Marketing Strategy
Your B2B SaaS needs a working and effective marketing strategy to generate leads. While lead-based strategy was often used before, nowadays, it is proven to be not as effective as an Account-Based Marketing strategy. We will compare these two strategies, and you will see for yourself. How Are…
How to Combine the Inbound and Outbound Marketing Strategy in B2B SaaS
Nowadays, Inbound Marketing is extensively used to generate leads. However, that does not mean that we should completely abstain from the Outbound Marketing strategy. It’s a balanced combination of these that is the most effective in B2B SaaS lead generation. What’s the Difference ? Inbound Marketing is a…
7 Best Social Media Marketing Tactics in B2B SaaS to Generate Leads
Social Media Marketing is very useful for B2B SaaS leads generation. B2B Social Media Marketing is a considerable part of an Inbound Marketing Strategy. Here, we are providing the best B2B Social Media Marketing tactics to generate leads. Post Original Content This tactic is quite obvious. If you…
6 Steps to Build the Best B2B SaaS Website
A website is important for your B2B SaaS, as it helps to generate leads and grow your revenue. If you miss out on some crucial elements, it will not be effective. Here are several steps to build the best B2B SaaS website that will attract your target audience…
How to Use Agile Marketing in B2B SaaS
According to Agile Sherpas and Forrester’s research, 51% of marketing in 2021 is agile. If you want to find out why it is so effective and how to use it in your B2B SaaS, keep on reading this article. Specific Goals for Every Team In Agile strategy, there…
How to use Linkedin Ads Types to Grow Your B2B SaaS Company
LinkedIn is the best social media to advertise your B2B SaaS. Its lead conversion rates are 3 times higher than in other ad platforms . There are many ad types on LinkedIn. In this article, we will discuss different types of LinkedIn ads and how they can be…