The Difference Between a Buyer Persona And an Ideal Customer Profile

Understanding the difference between Buyer Persona and Ideal Customer Profiles in B2B SaaS marketing becomes easier once you have a good understanding of each concept’s definition. Sadly many companies overlook the difference in these concepts and then miss out on some strategies that can increase their chance of…

A 4-Steps Guide for ABM (Account-Based Marketing) in B2B SaaS

Reaching the key decision-makers in your target audience in B2B SaaS marketing has become increasingly challenging as traditional channels aren’t performing. Audiences are fatigued with the endless spam, digital ads, cold calls, and impersonal marketing emails. Their issues are unique, and they are quite certain a “one size…

What is Account Based Marketing and Beginner’s Guide to ABM for SaaS

In B2B marketing for SaaS, we trade the “widest net possible” marketing approach for a laser-like focus on those key accounts that matter most to our success through Account-based Marketing, or ABM. The ABM strategy for B2B SaaS focuses on specific high-value potential accounts employing personalized campaigns with…

12 Lead Generation Strategies for 2021 (for B2B SaaS)

HubSpot’s recent “Marketing Research – 2020” states that 61% of marketers rank lead generation as their top challenge. Yes, Lead Generation is a problem for nearly 2/3 of all marketers in B2B. There are many tried and true tactics but fewer are working going into 2021 because many…

What Exactly is “Strategy” in B2B SaaS?

The other day I met with a tech industry CEO and we talked about  Corporate Strategy that he is planning for 2019 and how he wants to grow his company’s revenue by over 100%+ in the next year.  We spent at least half of the time actually discussing…