Here is also a “10-Point” marketing audit you can use to audit your overall Marketing Capability & Strength : The Basic 10-Point Assessment: Marketing Cores Marketing Strategy & Budget Team Capability Execution & Performance Website Demand / Lead Generation Content Marketing PR & Analyst Relations Product Marketing Marketing…
Assessing the Overall Marketing Capability & Strength – An Outline of Key Audit Points
We help CEOs and their companies solve their most challenging go-to-market, sales growth and demand generation problems. Our expertise in problem-solving sales and marketing helps identify the key growth levers and accelerate value-creation. We leverage our own experience, domain expertise and emerging best practices to deliver optimal performance…
Developing a B2B Marketing & Demand Generation Strategy to Drive Sales
As you kickoff the new year, you need to have your integrated Strategy in place – your company must start with the overarching Corporate Strategy before you create your Sales Strategy or B2B Marketing & Demand Generation Strategy. As a CRO or VP of Sales, you can’t scale…
Demand Generation is Not the Same as Content Marketing or Inbound Marketing
B2B Demand Generation is a “Revenue-focused” B2B Marketing function that creates targeted interest and inquiry in the company’s product or service and directly drives sales pipeline and accelerates revenue. Demand Generation is a very strategic and complex B2B function and requires a lot of deep domain expertise. Demand Gen…
Revenue Growth Acceleration Consulting
Hands-On Consulting to Create Value We help you with Revenue Growth and Acceleration by doing real hands-on work to create value and provide fast-acting results (which is different than doing standard consulting). Our approach is about improving the entire Marketing-to-Sales pipeline, top to bottom, all based on our…