Poor Marketing Advice Costs a Very High Price to Many Companies

Many companies get their ideas and advice that turns out to be very expensive. The cost is more than just dollars. It’s erroneous effort and going in the wrong direction and ultimately loses a lot of time and wasted resources.

The key is to know the people from whom you get advice.

  • Have they “been there & done that”?
  • Are they consultants or real operators?
  • Have they executed and had accountability?
  • Do they give plain recommendations or drive execution for you?
  • Did they have to report their progress and KPIs to the Board of Directors?

Don’t get poor advice. Be wise about who is helping you.