Webinar have become an integral part of B2B SaaS marketing and lead generation. Here are five ways to generate more leads and engage your target audience more effectively: 1. Pick the Right Topic for Your Webinar To have a topic that will resonate, you need to accurately define…
4 Tactics to Use in Your B2B SaaS Blog Strategy to Be More Effective
Blogs have been a popular method for sharing insights, building a community and generating leads in B2B SaaS. The tactics shared below will help you to improve your blog and make it more effective. Mix Short and Long Blogposts First of all, identify the topics you cover and…
The Difference Between a Buyer Persona And an Ideal Customer Profile
Understanding the difference between Buyer Persona and Ideal Customer Profiles in B2B SaaS marketing becomes easier once you have a good understanding of each concept’s definition. Sadly many companies overlook the difference in these concepts and then miss out on some strategies that can increase their chance of…
A 4-Steps Guide for ABM (Account-Based Marketing) in B2B SaaS
Reaching the key decision-makers in your target audience in B2B SaaS marketing has become increasingly challenging as traditional channels aren’t performing. Audiences are fatigued with the endless spam, digital ads, cold calls, and impersonal marketing emails. Their issues are unique, and they are quite certain a “one size…
What Is the Best Content for Each Stage of the Funnel in B2B SaaS ?
What Is the Best Content for Each Stage of the Funnel in B2B SaaS ?According to Hubspot, “the buyer’s journey in B2B SaaS marketing is the process buyers go through to become aware of, consider and evaluate, and decide to purchase a new product or service”. In the…
What is Account Based Marketing and Beginner’s Guide to ABM for SaaS
In B2B marketing for SaaS, we trade the “widest net possible” marketing approach for a laser-like focus on those key accounts that matter most to our success through Account-based Marketing, or ABM. The ABM strategy for B2B SaaS focuses on specific high-value potential accounts employing personalized campaigns with…
What Is ABM for B2B SaaS and How It’s Different From Inbound Marketing?
ABM stands for Account-Based Marketing, and it offers a unique approach to marketing for B2B SaaS companies. According to Terminus, ABM is a “focused approach to B2B marketing in which marketing and sales teams work together to target best-fit accounts and turn them into customers”. In the traditional…
Five Steps to Begin Prospecting for Sales Meetings
Every company wants to book more sales meetings. Before you have your SDRs get on the phone or email (or before they start using SalesLoft or Outreach), make sure you do the following prospecting for sales as suggested by outbound prospecting expert Jeff Winters, CEO at Sapper Consulting….
12 Lead Generation Strategies for 2021 (for B2B SaaS)
HubSpot’s recent “Marketing Research – 2020” states that 61% of marketers rank lead generation as their top challenge. Yes, Lead Generation is a problem for nearly 2/3 of all marketers in B2B. There are many tried and true tactics but fewer are working going into 2021 because many…
5 Key Aspects of Successful B2B SaaS Companies
Every successful fast-growing B2B SaaS company has to have a large TAM (Total Addressable Market). But there is more to the best of SaaS – based on what I’ve seen of the best companies where I’ve been on the executive teams including Veeam and Acronis: Exceptional Customer Experience…