Reaching the key decision-makers in your target audience in B2B SaaS marketing has become increasingly challenging as traditional channels aren’t performing. Audiences are fatigued with the endless spam, digital ads, cold calls, and impersonal marketing emails. Their issues are unique, and they are quite certain a “one size…
What Is the Best Content for Each Stage of the Funnel in B2B SaaS ?
What Is the Best Content for Each Stage of the Funnel in B2B SaaS ?According to Hubspot, “the buyer’s journey in B2B SaaS marketing is the process buyers go through to become aware of, consider and evaluate, and decide to purchase a new product or service”. In the…
What is Account Based Marketing and Beginner’s Guide to ABM for SaaS
In B2B marketing for SaaS, we trade the “widest net possible” marketing approach for a laser-like focus on those key accounts that matter most to our success through Account-based Marketing, or ABM. The ABM strategy for B2B SaaS focuses on specific high-value potential accounts employing personalized campaigns with…
What Is ABM for B2B SaaS and How It’s Different From Inbound Marketing?
ABM stands for Account-Based Marketing, and it offers a unique approach to marketing for B2B SaaS companies. According to Terminus, ABM is a “focused approach to B2B marketing in which marketing and sales teams work together to target best-fit accounts and turn them into customers”. In the traditional…
12 Lead Generation Strategies for 2021 (for B2B SaaS)
HubSpot’s recent “Marketing Research – 2020” states that 61% of marketers rank lead generation as their top challenge. Yes, Lead Generation is a problem for nearly 2/3 of all marketers in B2B. There are many tried and true tactics but fewer are working going into 2021 because many…
Podcast Questions for Great Business Insights & Conversations
We listen to a number of great podcasts. Over time, we have put together a couple of podcast questions we find interesting to ask guests: What is your superpower(s) / your expertise? What 1-3 pieces of advice can you share that you know a lot about and can…
Consulting on Demand Generation & Marketing to Grow Qualified Leads and the Sales Pipeline
Demand Generation to Grow Qualified Leads for the Sales Pipeline We have been helping many companies to accelerate their revenue growth over the past few years. Our approach is to help as senior and experienced executives who roll up sleeves and do real hands-on work to identify value…
Poor Marketing Advice Costs a Very High Price to Many Companies
Many companies get their ideas and advice that turns out to be very expensive. The cost is more than just dollars. It’s erroneous effort and going in the wrong direction and ultimately loses a lot of time and wasted resources. The key is to know the people from…
What Exactly is “Strategy” in B2B SaaS?
The other day I met with a tech industry CEO and we talked about Corporate Strategy that he is planning for 2019 and how he wants to grow his company’s revenue by over 100%+ in the next year. We spent at least half of the time actually discussing…
Creating a 1-Page Summary Snapshot of the Strategic Plan
If you are a CEO, COO or a Chief Revenue Officer (CRO) of a fast-growing company, you have dealt a lot with the well known challenge of communicating strategic plan to all the people at your company. Having a good Corporate Strategy is critical – and it…