Sales Management: 6 Levers for Managing Sales Professionals

During a conversation with a company I advise, we were discussing coaching and compensation for the sales team.  This compelled me to share that those 2 are the fundamental levers for managing your sales professionals.  And I found that there are 6 “levers” in total that a VP of Sales considers critical for managing a sales team:

The 2 fundamental levers:

  • Coaching
  • Compensation

Plus these 4:

  • Culture
  • Training
  • Recognition
  • Contests


What else? What are some other thoughts on the key levers to manage sales teams?