Sales

Revenue Growth: Using an “Enterprise Value Map” to Help Navigate Your Growth Strategy

When you’re in a high-growth stage especially after $5M or $10M and trying to double every year, you will sometimes face obstacles and need to unblock some of the obstacles in your Revenue Growth strategy.

One useful frameworks and tools is the the Enterprise Value Map which was developed by Deloitte. It’s a very good “high-level” reference tool to help identify your key value drivers and levers.  It’s “Level 1” set of value drivers so any successful CEO, COO or VP of Sales will need to do a lot more beyond this first reference point.  It’s a start but there is a lot more depth required to accelerate revenue growth that you have to go into and it’s based on your experience and that of your team.

You should treat this as a good starting point – of course, good executives can do that without this map but it is just a very good visual starting point:

 

Enterprise-Value-Map

Source: Deloitte – Enterprise Value Map

 

What else?  Have you used the Enterprise Value Map for your Revenue Growth Strategy or strategic planning?