Our Sales Team’s Core Values & Tenets

Core values for Sales teams are important because they are the team’s identity and the principles and beliefs by which a sales teams operates.

Below I wanted to share the Core Values that I set for my sales teams and by which I hire, and by which we operate every day. I think they are fairly self-explanatory:


  1. Absolute Integrity
  2. Be a Trusted Adviser to our Customers
  3. Hit your number
  4. Be a Sales Professional (not just a sales rep)
  5. Learn and grow daily
  6. Hard work makes luck
  7. Be coachable
  8. Focus on HPAs (high payoff activities)
  9. One Team
  10. Have fun