The 3x Sales Pipeline Coverage Ratio Is Wrong

Some CROs / VPs of Sales (typically with lack of experience) tell their teams that to have 3x in the Pipeline (in terms of $ value) or 3x of the quota target / sales bookings goal. But this is a mistake. It’s not only a generalized way of…

Sales Management: 6 Levers for Managing Sales Professionals

During a conversation with a company I advise, we were discussing coaching and compensation for the sales team.  This compelled me to share that those 2 are the fundamental levers for managing your sales professionals.  And I found that there are 6 “levers” in total that a VP…

Sales Management: The 4 Managing Roles of a VP of Sales

Every VP of Sales has 3 key managing responsibilities and roles at the company: People manager: Build a successful sales team Customer manager: Provide exceptional customer experience Business manager: Attain the business and sales goals Sales Manager: Create and manage the system for the sales force Originally this was…

Price vs. Cost (and Price vs. Value)

Price vs. Cost There is a big difference between Price vs. Cost that is important to communicate when helping a prospect make a buying decision. A price is what you pay.  A cost is the “Total Cost of Ownership” (TCO = Cost) of something.  For example, you can…