Every B2B SaaS needs lead generation to sustain and grow their business. It is what drives your B2B SaaS revenue growth. We are a team of marketing experts that knows how to generate qualified leads for your B2B SaaS that will convert and grow into loyal customers. We are eager to help you generate qualified leads and accelerate your revenue growth. Our marketing agency also knows the best ways to reduce your CAC (Customer Acquisition Cost) and increase your B2B SaaS ROI (Return on Investment).
What is B2B SaaS lead generation?
According to Hubspot, lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service. Therefore, lead generation is about identifying your prospects and initiating their interest in your B2B SaaS. In B2B SaaS, your prospects are the businesses that have problems that your product can solve. Initiating their interest in your B2B SaaS is about getting your prospects started on a buyer’s journey.
How do we generate leads?
There are many ways to generate leads. However, not all of them may be effective for your B2B SaaS. Therefore, we develop a customized marketing strategy for your B2B SaaS lead generation. Within this strategy, there are many marketing practices that will guarantee quick, predictable growth with optimized ROI.
We apply SMART goals to report our results. All our lead generation objectives are:
- Specific – we set clear goals that measure results, not the effort
- Measurable – we use the marketing metrics that show if the goal has been achieved
- Attainable – all our goals are realistic and can be achieved
- Relevant – we apply only those marketing practices that are relevant for your B2B SaaS needs
- Time-based – we use the agile approach where we measure the progress in sprints
What marketing practices do we use in our B2B SaaS marketing agency for B2B SaaS lead generation?
Inbound Marketing. We interest your B2B SaaS target audience with useful information that also makes them aware of your product. We also explain the features and unique value proposition of your B2B SaaS to let them know about the solutions it offers. Therefore, we gain qualified leads who are more likely to get to the bottom of the buyer’s journey.
Marketing Funnel. Not all prospects are in the same position as their buyer’s journey. A marketing funnel breaks down your prospects on such stages: Awareness, Consideration, and Delight. We apply different marketing practices to effectively address the prospects at different stages of the funnel to convert B2B SaaS leads to customers.
Content Marketing. Content is an essential part of B2B SaaS marketing strategy. An effective content strategy will ensure successful B2B SaaS lead generation. You can increase your B2B SaaS brand awareness, nurture leads and engage with customers with the help of content.
SEO Strategy. Your target audience often finds you via the Internet search. Therefore, for your content to be seen, it needs to be search-engine optimized to appear high in search. However, SEO settings often change. We keep up with the newest advances to help our customers boost their search rating for higher B2B SaaS lead generation.
SMM. Social media is very useful for B2B SaaS promotion. We develop social media campaigns tailored to your company for B2B SaaS lead generation. We also use professional platforms, such as LinkedIn, as well as other social media to accelerate brand recognition and actively engage with your prospects and customers.
Email Marketing. Nowadays, people prefer to write an email than call. Therefore, emails are widely used for communication. We build a successful email marketing strategy that accelerates your B2B SaaS lead generation. Also, we use email marketing to engage with the target audience at every stage of the Buyer’s journey.
Paid Ads. This is a powerful marketing practice for B2B SaaS lead generation, which enables us to reach out to the target audience when they are looking for the solutions your B2B SaaS offers. Our B2B SaaS marketing specialists know how to create paid ads that will catch your prospects’ attention and generate more leads.
Account-Based Marketing (ABM). It is an effective approach for B2B SaaS lead generation as it targets the main executives of the businesses that are likely to be interested in your B2B SaaS solutions. In this approach, sales and marketing teams align creating customized buying experiences.
Demand Generation. Our B2B SaaS ad agency bases its marketing strategy on creating an increased and sustained interest in your product that continuously accelerates B2B SaaS lead generation. We engage, educate, excite, nurture, and convert prospects with iterated and improved marketing practices.
Intent Data Collection. Intent data allows you to analyze the prospects’ behavior on your web pages. Collecting this data is of great use for B2B SaaS, as it shows what the prospects engage with the most. Therefore, you will be able to make your product more suitable for your prospects and increase B2B SaaS lead generation.
Optimized Outbound Marketing Strategies. We balance Inbound and Outbound marketing practices to achieve the best results for B2B SaaS lead generation. Optimized Outbound marketing activities allow us to achieve a wide reach of prospects simultaneously.
Referral Marketing. We believe that the success stories of your customers will inspire your other prospects to choose your product and increase your number of conversions. We also develop a reward program for these activities to appreciate the loyalty of your B2B SaaS customers.
Why is our B2B SaaS lead generation strategy effective?
We carefully study your target audience and compose a portrait of your ICP (Ideal Customer Profile) to understand them. A good understanding of your prospects will attract them effectively. We show how your B2B SaaS helps to solve their pains and can help them in their business. However, not all leads convert from the first engagement with your product. It is an ongoing process of nurturing that gets them to the bottom of the marketing funnel. The marketing strategy that we develop specifically for your B2B SaaS increases your brand awareness and effectively reaches out to your target audience to generate qualified leads.
P.S. By the way, you may be interested to learn which B2B SaaS Marketing Agency can help you with marketing – and you came to the right place. Check us out at “Revenue, Inc.”