Fueling PLG with G.A.S. (Growth Accelerated by Sales)

Some of the most successful B2B SaaS companies had growth driven initially via PLG (Product-led growth) which is about their GTM (go-to-market strategy) and customer acquisition driven primarily by the value of the SaaS product. “PLG” was coined by OpenView Partners to define how companies grew their customer…

Differentiation via Your Sales Team’s Selling Approach

Recently we have been helping a client whose CEO and CRO were looking to scale their “new logo” sales faster but were concerned about about a particular problem that their product differentiation is as not strong against the competition. One of the key insights in such a situation…